Google Partner · Home Services

Google Ads for Home Services

Google, LSA & Bing ads for HVAC, plumbing and electrical companies. You own the account. We bring the leads.

Free, no-obligation account review.

Trusted by home service leaders
Holliday Heating, Cooling & Electric logo
Case studies

Real Companies, Real Results

Most of these accounts started the same way: a previous agency, murky data, and no real visibility. Here is what happened next.

HVAC · Plumbing · Electric
+101%
revenue growth, on 9% less spend

Greenwood Heating & Home Services

Seattle area

Their old agency owned the account and only shared curated reports. We rebuilt it from scratch, owned by Greenwood.

View case study →
HVAC · Electric
2,500+
qualified leads in the first 90 days

A-TEMP Heating, Cooling & Electrical

Portland, OR

No access to their own data and Local Services Ads blocked. We rebuilt both accounts and got LSA running again.

View case study →
HVAC · Electric
−60%
cost per lead, with 148% more leads

Holliday Heating + Cooling + Electric

Spokane, WA

Junk traffic and inflated conversion tracking. We restructured campaigns and made tracking count only real leads.

View case study →
How we work

Why Home Service Companies Switch to Iliads

01

You own everything

Your Google Ads and LSA accounts belong to you. Every login, every asset, every bit of data. No curated reports and no agency holding your account hostage.

02

Tracking that counts real leads

We rebuild conversion tracking so it counts real leads, not page views or 10-second calls, then grade calls so your budget goes toward jobs that actually book.

03

Built to outperform

Campaigns split by service, tight keyword themes and constant negative keyword work, so you stop paying for searches that never turn into jobs.

Typical agency
Iliads
Who owns the ad account
The agency
You do
Reporting
Curated summaries
Full, live access
What counts as a lead
Page views, short calls
Real, graded leads
If you leave
Start over
Keep everything
Services

What We Manage

Google Ads Management

Search, Performance Max and YouTube campaigns built around your services and service area.

  • Campaigns split by service so each one can scale on its own
  • Negative keyword sculpting to stop paying for junk searches
  • Conversion tracking tied to calls and booked jobs
Free Audit

Local Services Ads

Show up at the very top of Google with the Google Guaranteed badge, without the headaches.

  • Verification and setup handled for you
  • Lead quality tracking and bad lead disputes
  • Coordinated with Google Ads so your channels work together
Free Audit

Also available: Microsoft (Bing) Ads.

The team

The People Behind Your Campaigns

A Google Partner agency focused on home services. You work directly with the people building and managing your account.

Creighton Gruber
Creighton Gruber
CEO & Paid Search Specialist
LinkedIn
Matt Howard, CPA
Matt Howard, CPA
Senior Account Manager
LinkedIn
Free audit

Get Your Free Google Ads Audit

We review your Google Ads and LSA accounts and show you exactly what is working, what is wasting money, and how to fix it.

✓
A clear look at what is working and what is wasting budget
✓
Specific recommendations you can use yourself, hand to your current agency, or have us implement
✓
Straight answers on budget, tracking and LSA for your market
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Frequently Asked Questions

What services do you offer?

We specialize in performance-driven digital advertising, mainly Google Ads, Local Services Ads, Microsoft (Bing) Ads and lead generation campaigns. Every service ties back to one goal: ads that actually work.

Will I own my Google Ads account?

Yes. Your Google Ads and LSA accounts are set up under your ownership. Every login, asset and bit of data belongs to you.

What industries do you work with?

We have worked with HVAC, plumbing, electrical, law, ecommerce and architecture companies, but home services is our bread and butter.

What is an account audit?

We take a comprehensive look at your paid search accounts and show you what is working and what is not. Then we give you detailed recommendations you can implement yourself, pass to whoever runs your account, or have us implement.

What should my Google Ads budget be?

The right budget is unique to each business. Reach out and we will help you figure out that number, or try our Google Ads Budget Calculator.