Taking Back Control — and Growing Revenue by 101%

Greenwood came to us without visibility into their own ad performance. Their previous agency owned the account and shared only curated reports — never raw data. Without access, there was no way to verify what their campaigns were actually costing them or whether any of it was working. We rebuilt everything from scratch, cleaned up conversion tracking, and restructured their campaigns. The result: 101% revenue growth year-over-year in only the fourth month working together — while spending 9% less.

Overview

Greenwood Heating & Home Services serves homeowners across their region with HVAC, plumbing, electrical, and restoration services — a wide service mix that demands precise targeting to capture the right customers at the right time.

When they reached out to us, the core problem wasn't just performance — it was visibility. Their previous agency controlled the Google Ads account entirely, sharing only hand-picked reports that told whatever story they chose. Greenwood had no way to audit spend, verify their cost per acquisition, or understand what was actually driving results. They were paying for advertising they couldn't see.

Before we could improve anything, we first needed to give Greenwood something they'd never had: a clear, unfiltered view of their own data.

Challenges

• Previous agency owned and controlled the Google Ads account, sharing only curated reports
• No ability to independently verify CPA or audit campaign spend
• Conversion tracking hadn't been independently validated, leaving true performance unknown
• Campaign structure wasn't optimized for Greenwood's multi-service offering

Strategy

1. New Account Build with Full Ownership

‍Rather than attempt to recover an account they had no access to, we built Greenwood a brand-new Google Ads account — one they own outright. Every login, asset, and permission belongs to Greenwood, ensuring no agency can ever hold their data hostage again.

2. Conversion Tracking Overhaul

‍With a clean account in hand, we built conversion tracking from the ground up — properly configured to reflect real leads rather than inflated or misleading actions. This gave us a reliable baseline to measure performance against and make confident bidding decisions.

3. Campaign Restructure for a Multi-Service Business

‍We rebuilt their campaigns with structure suited to Greenwood's breadth of services — separating HVAC, plumbing, electrical, and restoration into their own distinct campaign themes, tightening keyword groupings, and expanding negative keyword lists to prevent spend from bleeding into irrelevant searches. Each service could now be measured, optimized, and scaled on its own terms.

Results

Once the new account was live and tracking was reliable, the improvements compounded quickly. Within the first 90 days, Greenwood was already seeing months with over 60% revenue growth year-over-year, but things only continued to improve.

With accurate data continuing to feed the campaigns, we kept trimming waste and doubling down on what was converting. In month four, year-over-year revenue had grown 101% — while ad spend had actually dropped by 9%. More revenue, less spend. That's the outcome a well-structured account makes possible.

Greenwood didn't just recover from a situation where they'd been flying blind. They came out the other side with a fully transparent, well-structured account that became a dependable growth engine for the business.

Key Metrics

• +101% revenue growth year-over-year
• -9% reduction in ad spend
• A complete picture of campaign performance, fully owned by the client
• A scalable account structure built to grow with the business