Increasing Lead Volume & Transparency

A-TEMP came to us in a tough spot: their results had dipped, but because their previous agency owned their Google Ads account, there was no way for them to see what was going wrong or why performance had dropped.

With no access to data and no visibility into how their campaigns were being run, the only path forward was to start completely fresh with accounts that they would fully own going forward. Once we rebuilt everything from the ground up and fixed an unresolved LSA issue, A-TEMP finally had a clean, fully functional setup - leading to over 2,500 qualified leads in the first 90 days.

Overview

A-TEMP Heating, Cooling, & Electrical is a trusted local company serving homeowners in the greater Portland, OR area. Even with strong demand in their market, they were stuck - mainly because their old agency kept everything behind a curtain. That meant no visibility, no data, and no real control.

On top of that, their Local Services Ads had been blocked due to a business verification issue that the previous agency had not addressed. So before we could improve performance, our first priority was restoring a compliant, functional setup where their ads could run reliably. This also meant making their results fully transparent - allowing A-TEMP to see how their campaigns were performing, understand what was driving outcomes, and identify where improvements were needed.

Challenges

• Previous agency owned the Google Ads account and hid performance data
• No ability to access, fix, or optimize the existing account
• LSA ads blocked due to state licensing issues

Strategy

1. Restoring Transparency & Account Ownership

• Built brand‑new Google Ads & LSA accounts that A-TEMP owns outright
• Ensured all logins, assets, and permissions belonged to A-TEMP - not an agency

2. Getting Local Services Ads Verified

• Resolved business license documentation issues so LSA could run again

3. Full Account Rebuild

• Rebuilt the campaigns with a clear structure focused on accuracy, control, and reaching the right customers
• Added thoughtful negative keywords to filter out low‑quality traffic and protect budget
• Set up reliable conversion tracking so A-TEMP could clearly see which keywords, ads, and campaigns were actually driving leads

Results

With full transparency restored and the account rebuilt properly, A-TEMP finally had a setup they could trust and understand. Once everything was in place, performance improved quickly.

• Clear visibility into which efforts were driving real leads
• Consistent, higher‑quality traffic from people actively looking for HVAC and electrical services
• A steady flow of qualified leads the team could confidently count on

Key Metrics (First 90 Days)

• 2,500+ qualified leads generated