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How To Add Someone to Your Google Ads Account

If you're working with a marketing agency, freelancer, or team member on your Google Ads campaigns, you'll need to give them access to your account. The good news? You don’t need to hand over your login info. Google Ads has a built-in user access system that makes collaboration secure and easy.

Here’s a quick step-by-step guide to adding someone to your Google Ads account:

Step 1: Log in to Your Google Ads Account

Go to ads.google.com and sign in using the Google account that has admin access to your Ads account.

Step 2: Go to “Access and Security”

1. On the left hand side, click the admin icon (it looks like a gear).

Google Ads interface showing the Overview dashboard, with a red arrow highlighting the Admin option in the left sidebar.

2. Then click “Access and security”.

Google Ads interface showing the Admin dropdown open, with a red arrow highlighting the 'Access and security' menu option.

Step 3: Click the Blue “+” Button

In the "Users" tab, click the blue plus (+) button to add a new user.

Screenshot of the Google Ads Access and Security section showing the Users tab, with a red arrow highlighting the blue plus icon used to add a new user.

Step 4: Enter Their Email and Choose Access Level

1. Email Address: Type in the person’s email (must be a Google account — Gmail or Workspace).

2. Access Level: Choose one of the following:

  • Admin – Full control, including user management.
  • Standard – Can make changes but not manage users.
  • Read-only – Can see everything but can’t make changes.
  • Billing — Can view and edit billing information.
  • Email-only – Only receives alerts and reports.

3. Click “Send Invitation.”

Screenshot of the Google Ads 'Invite others to access account' page. Red circles mark three steps: entering the email address, selecting an access level (Email only, Billing, Read only, Standard, Admin), and clicking the Send Invitation button.

That’s It!

If the invite was sent successfully, the pending invite and info will be at the top on the page.

Screenshot of the Google Ads Access and Security Users tab displaying a pending invitation. The invited user appears in the Pending Invitations table with Read only access, date invited, no expiration, and a status of 'Awaiting response,' along with a Revoke link.

If it did not work, you may see an error that says “This email address isn't in an allowed domain. To make changes to the allowed domain list, update your security settings.”

Google Ads invite user screen with the email field highlighted and an error message stating the email address isn’t in an allowed domain.

To fix this, first click on the “Security” tab at the top of the page. Next, enter the email domain of the user you would like to add and click save. (i.e. For the email example@examplecompany.com, you would add examplecompany.com as the domain.)

Screenshot of the Google Ads Access and Security section showing the Security tab selected. The Allowed domains input field is circled, indicating where to add an approved email domain for account invitations.

Once that is complete, repeat step 4 and you should be good to go.

If you run into any issues, let us know and we would be happy to help!

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